Katy Perry’s “Roaring” Onto The Mobile Screen With Intel’s 3-D Avatar App!

Today, December 4th, popular music sensation Katy Perry, along with Intel Corporation, announced that the music icon will launch her first 3-D messaging avatar! This custom-created avatar by Katy will be exclusively available on the awesome messaging application Pocket Avatars, a messaging service that lets people communicate via animated 3D avatars that serve as alter egos using camera phones that imitate gestures and facial expressions.

Rich Hannah, the general manager of Pocket Avatars at Intel Corporation says, “Katy’s dynamic approach to social media and strong connection to youth culture made her an ideal collaborator for the new Pocket Avatars by Intel service. She’s an icon with a relatable and fun personality, and an endless number of looks. By marrying Katy’s visual appeal with our innovative facial-tracking technology, we’re allowing her fans to express themselves as imaginatively as Katy herself.”

When you grab your Pocket Avatars app, you’ll be pulled into one of the most unique and innovative communication tools. “KatyCats” will be able to select her avatar from their broad selection, recording and sharing personalized messages mirroring their own voice and gestures. The avatars pretty much can do anything from big or small smiles, winking, raising eyebrows, blowing kisses and a whole lot more! The best part is, these messages can be sent to anybody through text, email or even social networks like Twitter or Facebook.

Pocket Avatars by Intel is a free mobile app available on both iPhone and Android. Since its launch in mid-June, more than 1 million avatars have been downloaded and the app has expanded to more than 30 countries, boasting a library of over 55 avatars, including cultural and seasonal favorites like the collegiate football characters, Annoying Orange, characters from The Lego Movie and a host of seasonally inspired characters. Many avatars are free; some require a nominal purchase for unlimited use. The Katy Perry avatar is priced at $1.99.

For broadcast and visual assets, visit intel.synapticdigital.com/. For more information on Pocket Avatars by Intel, download the app from Apple’s App Store or Google Play or even visit www.pocketavatars.com/.

Be sure to watch Katy Perry’s Facebook and Twitter as there will be a big surprise about Pocket Avatars around 6 p.m. EST/3 p.m. PST! What could it be? Follow and find out!

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