Selena Gomez Announces New ‘adidas NEO’ Spring Collection!


Selena Gomez is continuing her work with adidas NEO to create some fresh, new and sporty looks with the brand. Now, Selena has announced her brand new adidas NEO Spring 2015 collection. She tweeted the following about her new campaign:

“My new NEO collection is out & to celebrate I’ve signed 7 pieces! Follow @adidasneolabel to win #NEOsignedbySelena”

In addition, the brand released a brand new video promoting the new collection. Along with the video, they wrote:

Selena Gomez’s new adidas NEO collection is here! This season’s line is filled with fresh takes on seasonal prints, bold lines, and simple silhouettes. It’s spring style, the Selena Gomez way! Cruise over to Twitter for all the details on your chance to win signed Selena Gomez product.”

Be sure to check out Selena’s new promo for the collection in the video below!

Justin Bieber Asks Fans To Show Off Their NEOs In #NEOWhere Promotional Video – Watch Here!


Singer and performer Justin Bieber wants to get fans and shoe enthusiasts to get involved in showing off their Adidas NEOs by shooting their own videos that portray their style and sharing it using #NEOWhere. Justin’s on-and-off girlfriend Selena Gomez is also affiliated with the brand. The following description was posted along with the video:

“Justin Bieber hops from rooftops to beaches, from New York to Shanghai, all in his NEOs. Now Justin wants to see where your NEOs take you. Lace up, grab a friend and shoot your own #NEOwhere video. No moment is too big or too small, so capture it all. Just do it now and use #NEOwhere. Where do your NEOs take you? Justin will be waiting.”

Be sure to check out the promotional video from Justin by watching it in the video below! Be sure to show off your NEOs to Justin!

Selena Gomez Thanks Fans For Helping With NEO Runway!


Selena Gomez has been putting in a lot of work with her latest fashion project with Adidas NEO. For her latest Adidas NEO Runway Show, Selena was putting all the decisions in the hands of her fans. From the outfits to the makeup to even styling for her Fall/Winter collection was chosen by YOU! Of course, Selena had to say “Thank You” for all the help.

Selena even posted a behind the scenes video of how the runway was put together. Along with the video she tweeted out, Selena wrote:

“See your decisions going down the @adidasNEOlabel #NEOrunway here! Thank you for helping to make it great.”

In addition, the following description was included with the video Selena shared:

“#NEOrunway was a show made by teens, for teens. Every important decision was opened up to the NEO community on Twitter, allowing them to decide the hair, makeup, outfits and even the music. adidas NEO Label’s global style ambassador, Selena Gomez, helped along the way, creating a show which was truly NEO! “

Be sure to check it out for yourself by watching the video below and let us know what you think of it by commenting!

Video: Selena Gomez Talks About Her New Adidas NEO Collection! – Check It Out Here! @selenagomez

selenaEarlier today, we shared with you that Selena Gomez will be revealing sneak peek videos for her new collectionAdidas NEO. To lead up to her launch of the new collection on February 12th, Selena will begin revealing sneak peek selfie videos of the collection but there’s a catch! – The links to the videos are hidden  on both Selena and NEO’s Twitter accounts. It’s only a matter of finding them! They will only be live for 24 hours!

We are super excited and Selena does as well. Earlier, she tweeted:

“Excited 2 launch my new @adidasNEOlabel collection on Feb 12th! See how 2 get a #NEOsneakpeek & win some prizes here”

Check out some more information in the personal video message below from Selena herself! Will you be able to find the clues?

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