Demi Lovato Launches ‘Secret Color’ Hair Color Line! – Details Here!!

As all Lovatics know, Demi Lovato loves changing up her hair with bright, bold colors, and now you too can have rockin’ hair just like Demi, but with a little less commitment. Demi has officially launched a new line of hair color extensions called ‘Secret Color.’ The line features 4 Demi inspired colors including pink, red, blue and purple and was designed by Demi herself with help from her longtime makeup artist, Jill Powell.

Check this out! The ‘Secret Color’ extensions are attached to a hidden headband using brand new technology, and can be washed and worn like regular hair for a great price. Buy yours now for only $19.95 + $5.95 P+H on

Demi Lovato’s Hair Gets A Touch Of Neon Again For Fun ‘Seventeen’ Mag Shoot — Check Out BTS Pics!

@jenatkinhair (Jen Atkin): Having our own Coachella moment today with this cutie. 💜 @ddlovato @jillpowellglam 💙#TodayOnSet #DemiLovato thx @georgepapanikolas 4 the awesome color!! 💖

Mourning Demi Lovatos’s neon locks after she went back to brunette this week? Well, dry your tears and feast your eyes on some behind the scenes shots from the photo shoot Demi did today at Willow Studios in Los Angeles, CA on Saturday (April 12) for a future issue of Seventeen magazine!

Demi’s brown hair was streaked with pink, blue, and purple — just clip-in extensions courtesy of George Papanikolas — and pulled up into a high side pony by hair stylist Jen Atkin. The shoot channeled a Coachella vibe, even over a hundred miles away from the ultra-popular music and arts festival in Indio, CA, with a floral headband and its bright color palette, styled by Annebet Duvall with a fresh make-up look featuring big lashes and a red lip by Jill Powell.

You can check out the BTS pics on the set of the shoot by Ben Watts in the gallery below now and let us know what you think of this look! Think Demi should keep the extensions or go back to the simple (but lovely!) brunette alone?

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Neon Lights Tour Diary Episode 5: Demi Lovato’s Got Glam — See Video Inside

demiQuickly, another mini episode for the Neon Lights Tour Diary has emerged! This episode is practically a continuation of episode 4 as you checked out her style! Now, check out the glam! Get taken inside the tour’s ‘glam’-orous life as Jill Powell, the makeup/hair stylist for Demi, tells you about working with Demi on the Neon Lights Tour! Check it out below!

Watch Now: Behind The Scenes Of Demi Lovato’s “Neon Lights” Music Video!

Demi Lovato, "Neon Lights" Music Video - BTS

By now, you’ve probably watched (and re-watched and re-watched) Demi Lovato’s blacklight-soaked “Neon Lights” music video. The video has an impressive 12.8 million views on YouTube and counting, and now you can get a behind the scenes look into how it came together.

In this vid, Demi’s makeup artist Jill Powell shares the source of the inspiration behind the dramatic looks in the video and how she achieved them. Check it out now and get a peek into some of the hard work that went into creating one of Dem’s coolest videos to date:

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