Cody Simpson Joins American Rag “ALL ACCESS” Campaign — Details Inside!!

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CODY SIMPSON JOINS AMERICAN RAG “ALL ACCESS” CAMPAIGN

 Multi-talented performer Cody Simpson to give fans “ALL ACCESS” through videos, in-store performances, sweepstakes to win a private meet-and-greet, and much more

Pop singing sensation Cody Simpson was announced today as the latest artist to join the American Rag “ALL ACCESS” campaign kicking off July 28 and continuing through November. American Rag, available only at Macy’s, launched the program in February, bringing its customers access to exclusive music, videos, sweepstakes and in-store appearances from some of today’s hottest rising stars. Simpson’s collaboration with ALL ACCESS for American Rag will include everything from social activations to marketing and advertising collateral that will feature Simpson modeling American Rag’s latest looks for the fall season.

“I’m excited to team up with American Rag and connect with my fans through the ALL ACCESS campaign,” said Simpson. “This program is an all-access pass, giving me the opportunity to share music, photos and behind-the-scenes details with my fans, and to even perform and meet them in person. It’s a great mix of fashion and music that they can’t experience anywhere else.”

Australian native Cody Simpson first exploded onto the worldwide music scene after uploading videos of himself singing on YouTube, and he will continue getting social with his fans through the American Rag ALL ACCESS campaign. From takeovers of American Rag’s Instagram account (instagram.com/raggedmag) to blog posts on RaggedMag.com that offer insight on his latest projects and musical process, Simpson will be sharing special content with fans throughout the program. The campaign will involve a variety of customer-engaging activations including:

In-Store Appearance

On Nov. 8, customers at Macy’s Roosevelt Field will have the opportunity to see a live performance from Simpson, plus take part in a meet-and-greet* with any $40 American Rag Juniors or Young Men’s purchase (*while time permits).

Instagram Flyaway Contest

Fans will have the opportunity to win a once-in-a-lifetime meeting with Simpson by getting social as part of the ALL ACCESS campaign. From Sept. 8 through Oct. 6, fans can “regram” the official contest photo posted on September 8 from @raggedmag, using the hash-tag #ARAllAccess for an opportunity to win a trip for two to Los Angeles for a private meet-and-greet with Simpson at his in-store appearance on Nov.  8 and a $500 American Rag wardrobe.

RAGGED Mag Cody Simpson Issue

RAGGED Mag – the Cody Simpson issue – will hits stands at Barnes & Noble stores nationwide this September featuring the Simpson on the cover. The singer serves as editor-at-large, curating this issue that will include exclusive behind-the-scenes info and photography featuring Simpson.

Music has played an integral part in Simpson’s life since he was a child. Inspired by his father’s musical talent, he asked for his own guitar and began taking lessons at the age of seven. Now with more than 6.8 million Twitter followers, more than 7.6 million Facebook likes and more than 197 million YouTube views, 17-year-old pop star Cody Simpson is a teen phenomenon. Simpson recently released “The Acoustic Sessions” EP, which features the hit single Surfboard and follows the release of his sophomore album, 2013’s “Surfers Paradise” that debuted TOP 10 on the Billboard 200 chart. Simpson also recently participated as a contestant on ABC’s “Dancing With The Stars.”

The American Rag ALL ACCESS campaign launched in February 2014 with pop-rock group We The Kings, followed by actress and singer Lucy Hale in April 2014. Throughout both programs, participating artists created and curated exclusive content for American Rag’s digital properties, including raggedmag.com and its social media channels.

American Rag is available exclusively at Macy’s. For more information on “ALL ACCESS,” customers can visit raggedmag.com.

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