Selena Gomez Announces New ‘adidas NEO’ Spring Collection!


Selena Gomez is continuing her work with adidas NEO to create some fresh, new and sporty looks with the brand. Now, Selena has announced her brand new adidas NEO Spring 2015 collection. She tweeted the following about her new campaign:

“My new NEO collection is out & to celebrate I’ve signed 7 pieces! Follow @adidasneolabel to win #NEOsignedbySelena”

In addition, the brand released a brand new video promoting the new collection. Along with the video, they wrote:

Selena Gomez’s new adidas NEO collection is here! This season’s line is filled with fresh takes on seasonal prints, bold lines, and simple silhouettes. It’s spring style, the Selena Gomez way! Cruise over to Twitter for all the details on your chance to win signed Selena Gomez product.”

Be sure to check out Selena’s new promo for the collection in the video below!

Justin Bieber Asks Fans To Show Off Their NEOs In #NEOWhere Promotional Video – Watch Here!


Singer and performer Justin Bieber wants to get fans and shoe enthusiasts to get involved in showing off their Adidas NEOs by shooting their own videos that portray their style and sharing it using #NEOWhere. Justin’s on-and-off girlfriend Selena Gomez is also affiliated with the brand. The following description was posted along with the video:

“Justin Bieber hops from rooftops to beaches, from New York to Shanghai, all in his NEOs. Now Justin wants to see where your NEOs take you. Lace up, grab a friend and shoot your own #NEOwhere video. No moment is too big or too small, so capture it all. Just do it now and use #NEOwhere. Where do your NEOs take you? Justin will be waiting.”

Be sure to check out the promotional video from Justin by watching it in the video below! Be sure to show off your NEOs to Justin!

Vote For Selena Gomez’s NEORunway Outfit! – Video Here!


Selena Gomez fans, have you ever wanted to have a say in what outfit Selena wears? Well here’s your chance! Selena’s current collaborator Adidas NEO took to their Twitter page today to share some exciting news saying, “Head over to @selenagomez’s page to cast your outfit vote. Help us decide what walks down the #NEOrunway, it’s all up to you!”

What outfit do you want to see Selena rock on the NEORunway? Check out your choices below, and don’t forget to send in your vote to Selena!

Check Out Selena Gomez’s New Shots For Adidas NEO Here!!

Selena Gomez and back and better than ever as a guest designer for her third collaboration with the Adidas NEO label. Once again Selena is taking the resigns with her designs and is currently incorporating a city chic and boho beautiful look for the company’s fall/winter 2014 collection.

Check out the new shots of Selena modeling her fantastic fashions for Adidas NEO below! Which photo is your fav?

Selena Gomez Snaps Stylish Selfies In Adidas NEO Summer Collection Shoot — Check Out Pics + Video!

After the fun and flirty photo shoot for the Spring 2014 collection of Adidas NEO’s Selena Gomez Signature line (and the high demand for the line itself!), the Summer collection had a lot to live up to — and we’re loving what we’ve seen so far!

Selena rocks pieces from the line — monochromes, stripes, sequins, florals, jeans shorts, shiny leggings, metallic shoes — while snapping stylish (and occasionally silly!) selfies, making some art, and even jumping up on the table to celebrate the carefree spirit of summertime itself.

Check out the new pics from the Summer 2014 photoshoot and the awesome promo video below now — and let us know what pieces you’re already coveting. You can pick up some of the looks on Adidas’ website here now!

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Adidas Neo Winner Meets Selena Gomez–See The Pic + Video!!

Sel Neo Winner

Watch #SelenaNEOlaunch winner, Anna @love_jusandsel make her way for a meet and greet with Selena Gomez at the Fall 2014 photo shoot in New York City. Get a glimpse of her experience: from a shopping spree at the NEO store, early morning flights, NYC streets and finally coming face to face with her idol Selena Gomez.


Justin Bieber: Create Your Own Neo Music Video Mix For Adidas

justin bieberHave you tried out the #NEOBieberMis from Adidas yet? If not, you’re missing out! Adidas has a mixer where you can establish your own remix of Justin to help create a campaign music video for their spring/summer collection. Justin Bieber really hopes you’ll try as he’ll give a shoutout to the best remix out there!

So head out over to the site here and try your hands at a winning campaign!

Selena Gomez Shoots For Adidas NEO On NYC’s High Line — Check Out Our Huge Gallery!

Not wasting any time once she’d touched down in New York City on Tuesday (March 11), Selena Gomez got right to work for Adidas NEO! The 21 year-old was spotted on the scenic High Line — a one-mile stretch of elevated freight rail line converted into a park, complete with green spaces, food vendors (in the warmer weather), incredible views of the city, and more — shooting photos and possibly even a commercial for her latest collection!

Sel rocked variations on two looks — both with skull prints involved — and looked happy to be enjoying the beautiful day in NYC. A good thing for Sel that the weather reached upwards of 60 degrees F today, too, as she bared some belly in one shirt in particular!

Check out our huge gallery of behind the scenes shots on the set of Sel’s shoot for Adidas NEO:

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Selena Gomez Is Fun + Flirty In Adidas NEO Spring 2014 Photo Shoot — See All The New Shots Here!

The Spring 2014 collection of Adidas NEO’s Selena Gomez Signature line has only been live on their website for less than 24 hours, but many pieces have already sold out! Chalk it up to the power of Selena and her cool personal style, which she infused in every aspect of the line — fans and fashion lovers everywhere flocked to the site to add their favorites to their wardrobe! The awesome promotional contest — where you can enter to meet Selena — helped spread the word as well.

In addition to the wild final video for the campaign, released on Tuesday, the rest of the promotional photo shoot (see the first shots released here) for the Spring collection have also hit the internet… and we’ve gotta say, it’s cute, sassy, fun, and flirty, all while having a little edge, and Selena has never looked better!

Check out Sel in some of the looks she designed with NEO in some more of the HQ photo shoot pics below. Did you order anything from Sel’s line yesterday? Do you see any pieces you’d love to own once they restock?

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Selena Gomez and Adidas NEO Meet and Greet Contest


Selena Gomez fans here’s a chance of a lifetime: Adidas NEO and Selena have teamed up for a contest to meet her at her next photoshoot with the world-renowned athletic brand. She tweeted, “Want to meet me at my next @adidasNEOlabel photo shoot? Enter the #SelenaNEOlaunch competition NOW! Here’s how:”

She launched her Adidas NEO label collection today and she’s been tweeting the last two weeks about another contest (a collection giveaway contest) involving the launch — the trick about this contest is that the videos/clues are only going to be visible for 24hours. Those clues are hidden across various social media platforms  for Selena and Adidas NEO. So like Selena said, “you’re going to have to be quick”.

Check out Selena’s new collection here.

Meet and Greet Contest Rules:


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