UNICEF excitedly announced today, February 25th, the launch of a revolutionary new tech & fitness program that’s working to get American youth active while helping to save lives around the world. Through the use of the world’s first “wearable tech for good,” around 10,000 elementary school students in Dallas, Boston and NYC will take part in Kid Power which provides lifesaving nutrition to severely malnourished children.
Beginning in March, the thousands of participants will monitor their physical activity with UNICEF Kid Power fitness bands that tracks kids on their way to a goal of 12,000 steps a day. That full day of physical activity converts into one packet of Ready-to-Use Therapeutic Food, a specially-designed protein and vitamin-rich paste used to save the lives of children with severe acute malnutrition.
The kids participating in the 30-day challenge will be joined by the help of their mayors, UNICEF ambassador Tyson Chandler, the Dallas Mavericks, Brooklyn Nets and the Boston Celtics, Red Sox and Bruins.
Merging technology, fitness and philanthropy, Kid Power will work to save lives around the world.
This is something truly great! Go, KID POWER!