Experiencing a dream come true for fashionistas, in AwesomenessTV’s Life’s S.o. R.a.d., debuting today, YouTubers Amanda Steele and Lia Marie Johnson discover what goes into the creation of a new fashion line. The scripted series is an imaginative depiction of Steele and Johnson’s involvement in the creation of S.o. R.a.d., a brand new junior’s fashion line available exclusively at Kohl’s Department Stores nationwide beginning September 22. New episodes from the six-part season will post weekly on Fridays.
The YouTube stars find inspiration from their personal wardrobes and vintage clothing, create fashion sketches and style boards, hold a modeling challenge, and make a lookbook music video, all leading up to the big launch of the S.o. R.a.d. line in the final episode.
AwesomenessTV has committed to four seasons of Life’s S.o. R.a.d. Each season will feature a different pair of YouTube influencers and new storylines coinciding with future collection launches at Kohl’s over the next year.
To view the First Episode of Life’s S.o. R.a.d., click here: